01 / Writing

Notes from
the build.

Straight answers on websites, CRM, ERP, SEO and lead generation, written by the team that builds them. No listicles: real trade-offs, real timelines, and what we would do in your place.

CRM · 1ERP · 1Websites · 1SEO · 1Lead Generation · 1

LatestCRM14 Oct 2026 · 4 min read

Custom CRM vs Zoho, HubSpot or Salesforce: When Should You Build Your Own?

An honest decision guide for Indian businesses choosing between an off-the-shelf CRM and a custom-built CRM: when SaaS wins, when custom wins, and how to estimate the real cost of each.

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ERP14 Oct 2026

Custom ERP vs Tally or Odoo: How Growing Manufacturers and Traders Should Decide

When is Tally enough, when does Odoo fit, and when should an Indian manufacturer, trader or distributor build a custom ERP? A plain-language guide with a decision checklist.

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Websites14 Oct 2026

How to Choose a Website Development Agency in India (12 Questions to Ask)

A practical checklist for choosing a website design and development agency in India: what to ask, what to get in writing, red flags to avoid, and how to compare quotes fairly.

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SEO14 Oct 2026

SEO, AEO and GEO Explained: How to Get Your Business Found on Google and in AI Answers

What SEO, answer engine optimisation (AEO) and generative engine optimisation (GEO) mean, how they differ, and a practical checklist to get your business ranked on Google and cited by ChatGPT, Perplexity and Google AI Overviews.

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Lead Generation14 Oct 2026

WhatsApp Lead Generation: Turning Click-to-WhatsApp Ads into Qualified Leads

How Indian businesses can generate and qualify leads on WhatsApp: click-to-WhatsApp ads, the WhatsApp Business API, automated qualification flows and pushing every lead into a CRM.

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02 / Engineering notes on StackNova

AI Tools for Developers3 Nov 2026

Claude Message Batches API in TypeScript (50% Off)

Use the Claude Message Batches API from TypeScript: create, poll, stream results and handle failures at 50% off. Limits and cost math included.

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ERP & CRM Development30 Oct 2026

ERP Audit Log in PostgreSQL: Schema, Trigger & UI

Build an audit log for a custom ERP or CRM in PostgreSQL: triggers vs app logging, the schema, a working trigger, and record history in React.

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AI Tools for Developers27 Oct 2026

AI-Generated Code Accessibility: React Fix Checklist

Every site built by five AI coding tools failed basic WCAG checks in a new study. The failures it found, and the React fixes and tests that catch them.

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AI Tools for Developers24 Oct 2026

What Is PHP2Shell? The AI-Found PHP Flaws Explained

PHP2Shell (CVE-2026-109618, CVE-2026-109619) explained: what the critical PHP flaws are, who is affected, how AI helped find them, and the timeline so far.

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AI Tools for Developers23 Oct 2026

Claude Prompt Caching in TypeScript (With Cost Math)

How Claude prompt caching works in TypeScript: where cache_control goes, how to confirm cache hits, and how a reused 50K-token context drops from $2 to $0.22.

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AI SEO / GEO / AEO20 Oct 2026

Search Console Generative AI Report: How to Read It

Google Search Console now reports how often your pages appear in AI Overviews, AI Mode and Discover AI features. What the numbers mean, and what they leave out.

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05 / Let's talk