Crossroads CRM
A full-featured relationship platform for lead tracking, deal pipelines, notifications, and team collaboration.
20+ client dashboards
100+ API integrations
40% fewer redundant requests
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01 / CRM
CRM that follows your real sales motion.
Not a SaaS template with your logo on it. We build the system around how leads arrive, how deals move, and what leadership needs to see before Monday.
01 / WHY CUSTOM
Generic CRM makes every team sell like someone else.
01
Leads leak between forms, WhatsApp, email, and spreadsheets.
02
Deal stages describe the software, not your buyer journey.
03
Forecasts arrive late because the data was never clean.
02 / WHAT'S INCLUDED
Everything sales needs.
Nothing it ignores.
Lead capture and routing
Inbound leads assigned by region, source, product line, or custom rules.
Deal pipeline design
Stages, statuses, permissions, and next actions shaped around your sales language.
Follow-up automation
Sequences triggered by lead state, activity, SLA, or missed movement.
Revenue dashboards
Forecast, velocity, conversion, source quality, and rep-level accountability.
Migration
Clean imports from spreadsheets, HubSpot, Salesforce, Pipedrive, or legacy tools.
Team workflows
Tasks, notes, approvals, handoffs, and audit trails without drowning reps in admin.
03 / ENGAGEMENTS
No fixed price list. Every build is scoped to you.
Two companies asking for the same thing rarely need the same build. We quote after a short scoping call, once we understand your data, your team, and what has to be true on launch day. The shapes below are the engagements we run most often — pick the closest one and we will price the real thing.
Starter CRM
Core contacts, leads, pipeline, and basic dashboards.
Timeline
4-6 weeks
Best for
Small sales teams moving off spreadsheets and shared inboxes for the first time.
Pricing
Scoped to your build
Growth CRM
Automation, analytics, custom roles, and two integrations.
Timeline
8-10 weeks
Best for
Teams of 5-30 reps who need automation, routing, and forecasting they can trust.
Pricing
Scoped to your build
Scale CRM
Multi-team workflows, advanced reporting, API layer, and migration.
Timeline
12-16 weeks
Best for
Multi-team or multi-region sales orgs migrating off a CRM that no longer fits.
Pricing
Scoped to your build
Every CRM build is quoted after a scoping call. All include 30-day post-launch support, documentation, and full code ownership.
04 / SERVICE PROJECTS
Recycle City CRM
A sector-specific CRM covering lead capture, quote approval, Form 2A intake, pickup scheduling, and completion.
Lead-to-pickup workflow
Quote approval flow
Operational status tracking
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05 / COMMON QUESTIONS
How long does a custom CRM take?
Most CRM builds take 4 to 16 weeks depending on integrations, migration, and reporting depth.
Can you migrate data from our current CRM?
Yes. We map fields, clean duplicates, preserve history, and verify the imported data before launch.
Can we add modules later?
Yes. We structure the CRM as a modular product so new dashboards, automations, and integrations can be added without starting over.
Do we own the code?
Yes. You own the codebase, docs, and implementation assets after the project is complete.
05 / Let's talk
Ready to fix the
system behind the business?
Tell us what is slowing the team down. We will reply with a practical take on scope, timeline, and whether Zethius is the right fit.